Affect of Internet on Print Media Essay Example | Topics and Well Written Essays - 2250 words

Affect of Internet on Print Media - Essay Example The paper evaluates the hypothesis about the presumed replacement effect on print media of internet. Discussion The issue of the impact of internet on traditional print media has been investigated by researchers in certain disciplines. Various facets of internet vs. print media are analyzed. Internet vs. Printed News Levmor and Craven (2011) evaluates the area of news publications for effect of internet on print media. Levmor and Craven (2011) states that online channel has caused a declining effect on print media in the context of news publication and consumption. The reason for this impact is ascribed by Levmor and Craven (2011) to benefits of online news over print news. Online news has the functionality of having the facility to place news stories into better context by including photo galleries, videos, and hyperlinks to different sources or relevant articles published online. The superior level of customization for individual reader made possible with the Internet gives it a re markable edge over print media. Several newspapers have gone out of business or shifted to online model during the last ten years (Baigi, 2011). Dijkstra, Buijtels and Raaij (2008) adopted a circulation model to understand the impact of interent on physical news publication business by using circulation measure rather than readership model. Circulation of printed news pertains to the cumulative number of individual copies distributed or printed, while readership relates to the total count of people reading a publication taking into account borrowing and sharing, as well (Dijkstra, Buijtels and Raaij, 2008). The former was utilized due to greater accuracy of the count. A positive correlation was found between growths...Internet is referred to as a worldwide system of computer networks which is based on the use of routing of data and information in electronic form. Internet forms a global information space and is the physical basis for the World Wide Web and many other systems for dat a transfer. At the present time the internet is fastest growing medium and it is used in everyday life. There have been observable impacts on magazines and newspapers and related print media after free digital content became widespread. One can expect that free digital content would eventually cannibalize entire sales of print media. Introduction Print media refers to all means of dissemination of written information, which includes newspapers, periodical publications  and books. Print media has evolved into new forms of newer forms in recent years like free newspapers and targeted magazines for specific population groups. Print media is generally perceived to have receded in the late  twentieth  century and early  twenty-first  century. Internet forms a global  information space  and is the physical basis for  the World Wide Web and many other systems for data transfer. At the present time the internet is fastest growing medium and it is used in everyday life. It is frequently hypnotized that emergence of internet and growth of internet technologies is causing a continuous decline in consumption of print media. Rationale for this supposition is asserted as the ease of access of online medium and low cost. The paper evaluates the hypothesis about the presumed replacement effect on print media of internet. Print media is generally perceived to have receded in consumption. The phenomenon of diffusion of the press is taking place at a rapid pace while distribution of newspapers and magazines is decreasing. Evidence is present to support the fact that internet contains greater diversity of information and is less regulated by governmental authorities and power groups than printed media. For this reason, internet is being favored by the readers and several newspapers have gone out of business or shifted to online model during the last ten years. Also it is concluded that a positive correlation is found between growths of internet penetration among masses with the reduction in newspaper circulation. Nevertheless, a highly interesting observation put forwarded by some thinkers it that the internet is not economically viable mode of publishing and communication.